The idea behind TruckStop stemmed from a personal frustration with the current flow of searching for food trucks. As an avid food truck fan, I found it frustrating that finding an active truck at any given moment involved trawling several social media sites and trying to piece together their erratic serving schedules. Through research I discovered that many trucks don't have the time to post where they are serving every day, and since the nature of food truck locations is fairly random it's tough to generate any single rule-of-thumb for a truck's schedule. They serve at new locations every week depending on wherever hungry patrons are, and the same goes for their serving times; it's rarely the same, even day-to-day. I set out to build an app with two sides: one to help streamline the process of location publishing for trucks, and one to create a comprehensive truck search platform for patrons.
Process: To get an accurate picture for the best way to foster frequent postings from trucks and frequent searching from users, I interviewed both sides of the market in-person with research questions that were meant to open a dialogue for potential features without specifically leading the user down any one path with my own bias. Consideration for the questions was done with a partner, Ian Kuliasha, who helped me structure my validation research with his own experience as a startup attorney.
Results: My interviews with the owners of food trucks yielded some results that busted a few of my assumptions, and confirmed others. It quickly became clear that a huge draw for owners would be to allow them to do a mass social media push, and then glean their location by providing that utility and serve it to patrons. Thus, integrated tightly into the location publishing feature is a screen that allows users to push a single post to Twitter, Facebook, and Insta that is geotagged with their coordinates and a deep link to their profile in the app.
ADDING VALUE FOR TRUCK OWNERS
To determine what sorts of features a food truck owner would find useful, I spent many afternoons and cold evenings going out to food truck parks and interviewing the owners as they were closing their trucks up for the evening. From a few early sessions I decided that it was easier for them to take some time to participate at the close of the shift, when they no longer had to worry about customers at their window or managing food. I recorded their responses and emails in a Google form that I could fill out from my phone as I discussed with them. I considered recording them with the voice memos app on my phone, but decided it would be too invasive to bring up with a brand new acquaintance. My questions were formulated to get honest answers without immediately letting the interviewee know that I was looking to solve a problem. This was so that my interview responses would be diverse and unsullied by my own bias.
THE ONE-TAP WONDER: Mass social posting was shown in my research to be a great introductory distinguishing feature to draw in owners, but to keep them consistently publishing a location for every serving session, I had to make that publishing function very simple, a one-tap-wonder. Unlike other food truck apps, TruckStop will log each serving location you publish, and start to learn the ones your truck most frequently serves at. If the app recognizes that you're super close to a location you've frequently served at before (i.e. within 50 feet of a logged location) it can prompt you with a reminder notification that asks if you're serving and would like to publish. This keeps the process to publish your location down to a single tap, with the option to take further publishing action (social media postings) after a session has been opened.
This way, publishing your serving session takes a minimum amount of time and effort and can easily be prompted even without the user needing to enter the app. On biometric-enabled devices, the user can opt for an additional step that adds a second layer of authorization.
AUTOMATIC UN-PUBLISH: If they don't opt to set a closing time on their Activity page, owners can enable a feature that automatically un-publishes the session if their phone strays more than a quarter mile from the coordinates it opened the serving session with. This allows the owner enough freedom to leave the truck and go to the bathroom or run across the street, without accidentally un-publishing their session. When they're done serving they can just pack up and leave, no un-publish action required.
ADDING VALUE FOR PATRONS
For truck patrons, the issue I set out to solve was to eliminate as much cross-referencing as possible between media platforms and instead provide the information necessary to make a decision to visit. After interviewing and recording my own personal search experiences, I determined these criteria to be:
Location: The prime filter, as anything too far away is simply too much of a hassle to visit.
General Info: Self-description, photos, social accounts, etc...
Menu: What type of food do they sell, and how much is it?
LOCATION, LOCATION, LOCATION
The prime search screen of TruckStop has two basic ways it prioritizes results: Trucks that are currently active are bumped to the top of the list, and sorted according to their distance from the user. Since this parameter is the prime eliminator for most trucks (i.e. too far or not serving), it's used as the prime search filter
Once a user is in a truck's detail page, they're presented with a few tabs that offer information important for a decision, the first of which is the basic information about the truck. To speed up the search process, trucks descriptions are limited to 280 characters like Twitter, to allow a user to get a nice summary in just a few seconds. The section also presents some basic info on how to learn more and contact the truck, a feature that would be important to publicize to get truck owners to create an account. Through research I've discovered that trucks pull in their easiest money through catering gigs, so a future feature would take the contact info a step further and allow you to quickly coordinate catering for an office or party
The truck profile also presents the user with a simple version of the menu, with the item descriptions limited to 140 characters for quick scanning and decision making. Once a user finds a truck that looks interesting, they can immediately view the the menu to check pricing and cuisine options. I considered having the layout automatically sort menu items within their category by price, lowest-to-highest, but discovered through in-person research that owners would prefer to have control over their menu order because of the way they frequently pair items or base one menu item as a variation on the item above it.
For the most part I was able to find default Material Design for almost every need I had. I like to use default system icons whenever possible to present the user with familiar symbology and axioms for navigation. However, the designer in me saw an opportunity to get creative, and I decided to make two playful custom icons that clearly illustrated what their respective option in the bottom bar was for. These were on the Material Design System Icon Grid in order to help them fit with the other material icons already being used in the app.
OPTICAL CORRECTIONS: Although the primary interface color looked great across almost all placements in the app, I felt that its contrast with the black bottom bar could be slightly boosted, so I chose a slightly modified version that was shifted more into the yellow/white area of the color wheel to stand out more against dark backgrounds.